![]() ![]() ![]() Frost interviews an interesting cast of figures from fashion and culture, interspersing interviews with archival footage and reconstructions, which star Camilla Rutherford as Quant. Sadie Frost’s first foray into directing premiered at the BFI London film festival and is an insightful, well-crafted look at the legacy of Quant as a businesswoman and fashion designer, as well as a comment on the need for the contemporary era of fast fashion and consumerism to become more environmentally aware, and return to a smaller scale more bespoke model in the mould of Mary Quant’s original boutique. BTS shots from the Mary Quant film by Goldfinch TV. In another first, this is the directorial debut of actor and producer Sadie Frost who, like Quant, is an entrepreneur who has carved herself a successful career in front and behind the camera, all whilst raising a family. Quant’s daring designs were a radical departure from the demure fashions of the 50s, and she not only liberated women with the freedom of her designs but was also a trailblazer for women seeking to break the conventional mould of 1950s stay-at-home housewife. ‘Quant’ is the first official documentary of revolutionary fashion designer Mary Quant, who opened her first boutique ‘Bazaar’ in 1955 in London’s Chelsea, followed 2 years later by her 2 nd boutique designed by Terence Conran. The real Swinging London and how I remember it.” Fashion designer and friend of Quant, Zandra Rhodes says: “ Her legacy was the beginning of Swinging London. Quant’s designs took off in London and made an impact in the USA and as far afield as Japan, becoming part of the global ‘British Invasion’ of the 60s, along with the music of The Beatles and the Rolling Stones and the photographs of David Bailey. Quant’s brave new world of daring mini skirts and matching brightly coloured tights fitted with the emancipation of women as the male-dominated era of the 50s segued into the 60s world of free love made possible by the contraceptive pill. ![]()
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